JANUARY’S BOOK PICK
“Do Purpose / Why brands with a purpose do better and matter more” David Hieatt
David Hieatt unpicks the intersection of business and purpose, illustrating how brands with a clear sense of mission not only thrive but also hold a deeper significance in our lives. Through insightful anecdotes and practical examples, the book convincingly argues that aligning a brand with a meaningful purpose isn't just a moral imperative but also a strategic advantage.
With a conversational and engaging style, Hieatt encourages readers to rethink the role of brands in society, making this book an inspiring and thought-provoking read for anyone interested in the transformative power of purpose-driven business. Like us!