The essence of Diwali

Diwali is just around the corner. As a brand founded by two British Indians, the Festival of Light holds a special place in our hearts, encapsulating our heritage and reminding us of the shared experiences that have shaped us.  

Yet, we believe that Diwali transcends local customs. It's a celebration of universal values that have the potential to unite and enrich everyone, it’s about … 

Unity and togetherness 

Diwali brings families and communities together. Homes are adorned with bright oil lamps, creating a warm and welcoming atmosphere for people to gather and reinforcing the importance of connection. 

Meals are prepared and shared, gifts are exchanged and ancient traditions are observed. Strengthening a sense of belonging to a larger, unified family and reminding us to cherish these bonds and relationships throughout the year. 

Heritage and culture 

A celebration that weaves together heritage and culture, Diwali encompasses traditions and customs that have been passed down through generations. Families and communities come together to honour and preserve customs that often date back centuries. People invite the Goddess Lakshmi into their homes to bring health and prosperity and offer her lots of sweet treats. 

Each family keeps traditions alive, adding their stories, experiences and flavours. This makes the festival even more diverse and special, keeping the essence vibrant and ever evolving. 

Positivity and light 

Celebrating the triumph of light over darkness, good over evil, Diwali radiates a profound sense of positivity. Iconic diyas candles and colourful lanterns light homes and streets, dispelling shadows and filling every corner with a warm glow. 

The act of lighting lamps during Diwali symbolizes the removal of ignorance and the pursuit of knowledge. It encourages us to see the world through a brighter, more optimistic lens, inspiring personal growth and a renewed sense of purpose. 

Beyond the visual spectacle, it’s an occasion for introspection, prompting moments of reflection. This collective focus on hope, happiness and forgiveness nurtures kindness and spreads joy. 

It's these elements of this magical festival that we love and have woven into the why and way we make chocolate. Bringing people together, blending tradition with innovation to create something special and adding a little light 'n joy to the everyday. 

Click the button below to pick-up some delicious gifts or treats for Diwali, or just because.  

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