This is our story

This is our story

A lot goes into making a great bar of chocolate. Natural ingredients full of flavour and nutrients, expert crafting to ensure every bar tastes incredible, and above all, passion. Passion to create real chocolate that’s good for the body, the mind, and the planet.

At Prodigy, that passion is what drives us.

Our chocolate

We’re heralding a natural revolution in snacking, crafting velvety smooth cacao chocolate made from natural ingredients and bursting with vitamins. We kick out refined sugar and artificial flavourings, say no to dairy, gluten and palm oil, and keep sugar content below 20%. But that’s not all. With the wonder of vibrant raw cacao nibs, natural sugars and sumptuous plant-based ingredients, each bar delivers an explosion of mouth-watering flavours.

THIS IS CHOCOLATE THAT CHANGES EVERYTHING. THIS IS CHOCOLATE REBORN.
Real cacao chocolate Vegan approved Plant-based ingredients No palm oil No refined sugar Less than 20% sugar content
Full of nutrients Lower sucrose and glucose levels Supports metabolic function Lower glycemic index, (raises blood sugar slower) Natural, no additives, colours or chemicals 65% less sugar
VS

Other

Other chocolate bar Made with cocoa Artificial flavourings High in saturated fats Palm oil Refined sugar 50% sugar content
Added calories with no nutritional benefits Higher sucrose and glucose levels Highly addictive Higher glycemic index
(increases blood sugar and insulin levels)
Refined and chemically produced More than 50% refined sugar
Reveal Sugar

For chocolate lovers and the planet

We believe this generation and the next deserve better. That’s why our chocolate not only tastes incredible and does your body good but is made with our planet in mind. That means using carefully sourced ingredients that don’t leave a hefty carbon footprint and wrapping all our chocolate bars in plastic-free, fully compostable packaging that won’t end up polluting our oceans.

Our packaging is plastic-free and compostable - and it always will be.

Our founder

Our founder, Sameer Vaswani began his career as a Chef and Restauranteur. He harnessed his experience in the food industry when, in 2002, he relocated to West Africa and set up his own confectionery manufacturing business. During this time his eyes were opened to the widespread industry use of cheap, harmful ingredients and their damaging environmental impact. After selling his company and returning to London, he knew his next venture had to target industry change and champion great-tasting, natural snacking.

#NaturalRevolution

It's our mission

That’s when the lightbulb moment happened. As a chocolate-lover, Sameer noticed that while there was plenty of vegan chocolate, there weren’t any healthy versions of the tempting, comforting chocolate bars he’d grown up with. He wanted to craft smooth and creamy cacao chocolate that was better for people, and better for the planet. Aiming to disrupt the industry and offer chocolate that was free from refined sugar, dairy, palm oil and gluten, and made for everyday chocolate lovers. So, he started Prodigy and did exactly that.

REAL INGREDIENTS. REAL FLAVOURS. REAL CHOCOLATE. CHOCOLATE THAT INSPIRES CHANGE.

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Discovery Box

Build your discovery box

Got a Prodigy chocolate bar that’s calling to you? Want to try a few from our range? Just choose three chocolate bars, add them to your personalised Discovery Box, and we’ll deliver them straight to your door, ready for your next decadent moment. Taste it. Believe it.

One Discovery Box per household.
*Discover Box only available from Prodigy site.

Got a Prodigy chocolate bar that’s calling to you? Want to try a few from our range? Just choose three chocolate bars, add them to your personalised Discovery Box, and we’ll deliver them straight to your door, ready for your next decadent moment. Taste it. Believe it.

One Discovery Box per household.
*Discover Box only available from Prodigy site.

Chunky Choc
Chunky Orange
Chunky Hazelnut
Chunky Dark
Coconut Cahoots
Peanut Caramel Cahoots